Olympia Unveils Preview Center for New Red Wings Arena

We’re still a couple of years away from the new Red Wings arena being completed, but those curious to know what it will look like can check out the new preview center at Comerica Park.

Olympia Entertainment and Olympia Development have announced the new section in the NE corner of Comerica Park. The area features 3D-printed models of the new Red Wings arena, as well as the surrounding Detroit entertainment district. The new buildings will feature a mix of retail stores, restaurants and condos.

“The new Detroit arena is going to offer one-of-a-kind fan experiences and reflect the excitement and energy associated with all that is going on in our hometown,” Tom Wilson, President of Olympia Entertainment, said in a statement. “The Preview Center is equally amazing, redefining how experiences like this are shared prior to the opening of the arena.”

Olympia hopes to draw in investors, businesses, season ticket holders and people who want to live in downtown Detroit to the preview center to sell them on the District Detroit blueprint. The new arena will be built between Woodward and Cass, north of Comerica Park and Ford Field. The cost of the new venue is an estimated $450 million and will be ready by 2017. 26 of the 52 suites have been sold according to Olympia.

Check out some of the features of the preview center below. Does it get you more excited about the new Red Wings arena?

  • District Model – 109 square feet; complete vignette video projection and audio system.
  • Arena Model – 42 square feet; complete vignette video projection and audio system.
  • Inventory System – Complete listing of suite options plus sponsorship and season ticket opportunities.
  • Full Size Suite – A 600 square foot replica of a suite for a fully immersive experience.
  • View From Seat – Event Center view from every suite, club and general section view for season tickets.
  • Red Wings Lockers – Three authentic Red Wings lockers featuring the club’s captains Henrik Zetterberg, Pavel Datsyuk and Niklas Kronwall.
  • Memorabilia – Various Red Wings and entertainment experiences are captured throughout the space, including a 9’ 0” × 7’ 0” laser engraved Winged Wheel logo containing the names of every member of the eleven Red Wings Stanley Cup champion teams, Gordie Howe/Bill Gadsby 49th birthday skate swap exhibit, Michigan Made Suppliers Board Exhibit.
  • Historic Zamboni – Push-behind ice restoring (Zamboni) machine used up through the 1965 season.

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